The jobs behind Dropbox lets you bring all your photos, docs, and videos anywhere and share them easily. What is Dropbox doing? What are the jobs-to-be-done? Your task.list the jobs, tasks they are performing. People don’t just buy products or just want to use a certain service. Tasks that a product or service is carrying out. Jobs-to-be-done Framework Jobs-to-be-done describe the.in order to translate the apps into useful machines we need to understand what apps & services are doing: - car2go gets you from A to B - a drill hammer helps you to hang a painting on the wall - Pinterest supports you in collecting and remembering things.Scenarios Agenda Make machines and present them Popular apps’ jobs-to-be-done Personas and.capturing the experiences these ‘machines’ produce and dwell on how we can bring more of those experience to the Things futureĪpps as Machines, what are the building blocks of rich physical experiences we can draw from? Hypothesis A physical experience offers us so many opportunities for cognitive, and thus, emotional engagement.imagining those jobs being done by a ‘machine’.which in turn engage a broader spectrum of our cognition.something tangible, which affords us more opportunities for engagement.‘machine’: a physical thing that does a job, that fulfills a need (apps generally do the job of something we had before) Presenting Image: mailer_diablo, Overhead projector,.Boris Anthony Hannes Martin Jordan Who’s speaking?.Dropbox’s jobs-to-be-done* - Jobs-to-be-done describeīoris Anthony Hannes Jentsch Martin Jordan
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